User Privacy

Phorm's industry-leading approach

Phorm's technology revolutionises online advertising by setting a new, higher standard on Internet privacy and anonymity, protecting users' privacy information and reflecting care for user concerns.

Designed with both user protection and online targeting effectiveness as equal priorities, Phorm has kept privacy issues and laws at the forefront of our efforts to deliver greater security and a more relevant internet to web consumers. The result is a technology that, for the first time, ISPs, their Internet user customers and all participants in the online advertising ecosystem can trust.

Video: How Webwise Privacy Protection Works

An overview for consumers on Phorm's privacy protection in Webwise.

Used in both the OIX and Webwise, the technology doesn't gather personally identifiable information, doesn't store IP addresses, search terms or browsing histories, and only sees users as a unique, random number.

So unlike search engines or most websites, Phorm's technology can't know who users are or where they've browsed. And users can choose to switch the system off or on at any time.

With the OIX and Webwise, Internet users - ISP customers - get a cast-iron privacy guarantee. The privacy claims made here regarding Phorm's collection, storage and deletion of consumer data have even been audited by Ernst & Young and found to establish industry-leading standards (View report PDF).