Consumer Privacy

Phorm has built an advertising platform that serves relevant advertising to the right people, at the right time, the right number of times. But we never know who the people are. Sounds counter-intuitive? How can we know what you like and serve you an ad without knowing who you are? That's where years of creativity, research and development come in. Phorm offers the first ad-serving platform to give consumers a cast iron online privacy guarantee: our system never stores personally identifiable information - and can never be reverse engineered to do so. That's a real leap forward in online consumer privacy protection and a standard we hope will be emulated across the industry

In addition to privacy protection, Phorm gives consumers unprecedented control of their data privacy, protecting personal and financial information. You can switch our system off or on at any time, from a site set up specifically to help consumers with that choice. Very few companies go so far to make sure consumers are aware and empowered, and their concerns are handled appropriately.